The steps below were done on a Windows Server 2016 installation, but the process is the same for all recent versions of Windows and Windows Server.
Install VMware Tools on Windows and Windows Server VMs
After you have finished installing the operating system and logged in with a Windows Administrator account, open the VM menu and click Install VMware Tools.
You will then see that the virtual DVD of VMware Tools has been loaded into VM’s DVD drive. Tap on the message that will appear to continue. Alternatively, if the message is gone, open File Explorer, enter the contents of the DVD and run Setup.exe.
Click Run setup64.exe to start the process.
Click Next to continue.
In a typical installation of a VM, select Typical and then Next to continue. For more advanced customization, select Complete or Custom.
Click the Install button to continue.
The VMware Tools installation process is in progress. Wait for it to finish.
Finally, click Finish to finish the process.
Since it is Windows, VMware Tools will need to restart the VM in order to fully complete the installation of VMware Tools. Click Yes to continue.
After the VM restarts, the VMware Tools installation is complete.
For more information about installing VMware Tools on other operating systems like Linux, read more here.